Work Samples

CREATIVE WORK

Brand Design Systems

Little Creek Casino Resort

CHALLENGE

Little Creek Casino Resort needed an ownable brand platform that stood apart from traditional casino advertising.

INSIGHT

The smallest moments often create the biggest memories.

APPROACH

We built the campaign around "It's the Little Things," anchored by a distinctive neon-inspired 3D brand element that unified every touchpoint.

The Skagit Casino Resort

CHALLENGE

Casino advertising often blends together The Skagit needed a distinctive brand platform that stood beyond promotions.

INSIGHT

The property's iconic lighthouse could become more than a landmark — it could become the brand.

APPROACH

We created Scully MacBright, a lighthouse keeper whose dry humor and "Extreme Excitement Ahead" warnings became an ownable brand voice across every channel.

Morongo Casino Resort & Spa

CHALLENGE

Morongo needed a premium brand campaign that stood apart from traditional casino advertising.

INSIGHT

Momentum is what defines the Morongo experience — once you're there, the excitement never stops.

APPROACH

We built a dynamic campaign around momentum, creating an ownable visual platform that energizes every touchpoint.

Meskwaki Bingo Casino Hotel

CHALLENGE
Meskwaki Casino needed a modern brand identity to unify its marketing and stand out in a highly competitive regional gaming market.

INSIGHT
A brand becomes more memorable when its visual identity is distinctive, consistent, and rooted in an ownable design element.

APPROACH
We reimagined the brand around the property's diamond logo, creating a bold visual system featuring expressive guest photography and a refreshed identity that scales seamlessly across every touchpoint.

Gun Lake Casino Resort

CHALLENGE
Gun Lake Casino Resort needed to elevate its brand perception while introducing its new luxury pool destination, The Oasis.

INSIGHT
Premium experiences are sold through aspiration, making style, atmosphere, and emotion just as compelling as the amenity itself.

APPROACH
We paired fashion-inspired guest imagery with a distinctive layered visual system to position The Oasis as the resort's newest premium escape.

Kiowa Casino & Hotel

CHALLENGE
Kiowa Casino & Hotel needed a bold, memorable brand campaign that could cut through a crowded casino advertising landscape.

INSIGHT
The strongest brands own a distinctive visual device that makes every ad instantly recognizable, even before the logo is seen.

APPROACH
We turned the Kiowa name into a brand element that frames expressive guest photography, supported by a bold, limited color palette across every touchpoint.

Grand Casino

CHALLENGE

Grand Casino needed a brand platform that stood apart from promotions and larger competitors.

INSIGHT

Guests remember the moments they share, not just the games they play.

APPROACH

Grand Casino Stories celebrated authentic guest experiences, creating an emotional platform that has driven brand recognition for more than two decades.

Quechan & Paradise Casinos

CHALLENGE

Create a bold brand platform that unites two casino properties while giving each a distinct identity.

INSIGHT

Guests value choice. Positioning the properties as complementary experiences makes the brand offering stronger and more relevant.

APPROACH

We developed a shared visual identity and campaign system that connects both brands while celebrating their unique personalities, creating a cohesive experience across every touchpoint.

We-Ko-Pa Resort Casino

CHALLENGE

We-Ko-Pa Resort Casino needed an ownable brand campaign that stood apart in a crowded casino market.

INSIGHT

Featuring real guests brings the excitement of winning and celebration to life in a way that feels authentic and contagious.

APPROACH

We built a bold design system featuring real guests, distinctive graphic elements, and a flexible visual identity across every touchpoint.

Blue Lake Casino Hotel

CHALLENGE
Blue Lake Casino Hotel needed a memorable brand campaign that could stand out in a crowded Northern California casino market.

INSIGHT
Bigfoot is an iconic part of Pacific Northwest culture, making a blue version an instantly recognizable mascot unique to Blue Lake.

APPROACH
We created Blue, a larger-than-life Sasquatch spokesperson whose bold personality transformed the property's name into a fun, ownable brand across every touchpoint.

Buffalo Run Casino & Resort

CHALLENGE
Buffalo Run Casino & Resort needed a bold campaign platform that could make every promotion instantly recognizable while reinforcing the property's energetic personality.

INSIGHT
Neon lights are synonymous with the excitement of casino gaming, making them a powerful visual cue for entertainment and winning.

APPROACH
We built an ownable campaign around neon-inspired typography, a rich color palette, and a repeatable messaging formula that gave Buffalo Run a distinctive look across every brand and promotional touchpoint.

Jackpot Junction Casino Hotel

CHALLENGE
Jackpot Junction Casino Hotel needed a modern brand identity that celebrated its heritage while creating a more memorable and recognizable presence.

INSIGHT
A single, ownable brand asset can instantly communicate excitement while making every marketing touchpoint unmistakably recognizable.

APPROACH
We reimagined the iconic Jackpot Junction exclamation mark as a glowing 3D brand element that became both a symbol of excitement and a playful frame for featuring guests across every campaign touchpoint.